Jordan’s Furniture Bruins Promotions

In celebration of the Boston Bruins once again on the verge of making a deep playoff run, I decided to talk a little about a couple Jordan’s Furniture spots regarding their Bruins promotions. I’ll keep this fairly short, you can read older posts about my work with Jordan’s.

This was the first spot for the new Bruins Big Check promotion. As you can see, it is based off the Red Sox Monster Payback deals where you buy furniture during a specific time period and if the team wins the championship you get your entire purchase for free. There was a whole campaign for the Big Check, this being the main spot.

I used both Avid Symphony 5.5 and Adobe After Effects CS5.5 to create this spot. The Bruins “B” logo was animated using GenArts Sapphire Spotlight and Boris FX Light Sweep. I wanted to create the feeling of being at the TD Garden after a goal when they spotlight the player who scored and to also give a sense to the red beacon that goes off from the goal referee. Right after you see the Bruins Logo you will notice we cut to a shot of Eliot on center ice as the lights go on. The lights were actually turned on in post using a simple Avid Animatte along with a couple 5 frame dissolves. In the jumbo-tron you will see the logo animation and those were added in using the Avid 3D Warp tool along with a GenArts Vignette effect.

All the text was done using After Effects, mostly because I wanted to get the motion blur After Effects creates. I could have easily used Avid for the text, but I do like the motion blur in AE. The logo animation at the end was something I created 2 weeks before the spot as it was being used on the web for promotional purposes. A layered Illustrator file was given to me by the Jordan’s graphic designer.

The second Bruins promotion Jordan’s did was for the mid-season rematch with the Vancouver Canucks which the Bruins defeated last year in game 7 of the Stanley Cup Finals. For anyone of you who followed the team last year you’ll know that the Stanley Cup series was some of the best hockey seen in a long time. The footage after Eliot says “remember this” was supplied directly by the NHL on HDCAM, which was nice since a lot of times these type of things are sent over on DVD or some other non-broadcast format. My favorite part of this spot is the frame that I picked for the thumbnail, which shows Andrew Ference completely upending a Vancouver forward. The second is the amazing goal by Brad Marchand at the :02 mark. All the hockey footage is from Game 3 in Boston when the Bruins put an 8-1 beat down on the Canucks.